So the other day, I went to an event hosted by the amazing Pegasus PR for Soft & Gentle. Now, Soft & Gentle have been around for as long as I can remember.
I remember my mum buying my sisters and I the deodorants when we were younger, so I guess I have grown up using their products. I was delighted when I was asked to attend this event, as Soft & Gentle have released a new dynamic trio consisting of two anti-perspirants and a deodorant in their new Skin Science range. The event was hosted in a gallery space that was really nice, spacious and airy and was set up to adhere to the three different concepts that each product represents. All of the products come in the new 75ml compressed cans which provides a more environmentally-friendly option but lasts just as long as the original 150ml version and is more travel friendly.
Each concept had a specialist that filled me in on everything I needed to know about the products.
The three concepts are:
When I walked into the room, the first concept I was drawn to was the pink one. It had an Alice In Wonderland feel to it, with oversized perfume bottles and lipsticks and I was just wowed by how bright and well... PINK it was! With naughty snacks of macaroons and tiny thumb-sized cupcakes, I was hooked on it instantly. The Visibly Smooth concept had to be the one that I liked the best out of all three of the products because it offered something that the others didn't; hair minimising protection. YES GUYS, YES. An antiperspirant that has the power to minimise hair growth in your armpits. How insane is that?
TM which is clinically proven to reduce the speed of growth and thickness of the hair in your underarms in just 8 weeks. It reduces the production of VEGF, which is a protein that is involved in the growth of underarm hair. It gives you smoother looking underarms and even reduces the dark shadow some of us women get when out underarm hair begins to grow back.
Anything to make the shaving and waxing procedure easier for me is a total YES, right?
I really really liked this concept because of the hair reducing property, but also because of how it smells and how light it feels when it is sprayed. Yes, I have tried it already and the smell is just so light and subtle, but still strong enough for you to smell it after a day of shopping and being social. This antiperspirant offers 48 hour protection and is anti-white marks. That's what I like to hear.
The second concept was Really Pure and is aimed at people who are looking for a more natural alternative to their products. When I saw this concept I was blown away by how green it was and also had to fight the urge to just plop myself on the floor. It looks like a nature heaven and was just beautiful. This is the only deodorant out of the trio (the other two being antiperspirants) and is free from allergens, alcohol & aluminium chlorohydrate. It offers a natural form of protection that doesn't coat your underarms with a layer of hard white power once it has dried. It is very breathable and allows for a little amount your own sweat to help moisturise your underarm, but works as an odour neutraliser to stop any bad smells.
This deodorant out of the three, is the one that I would say is more suitable for women who sweat, but don't sweat a lot and is more suited for women with sensitive skin. Natural women who like to feel free when it comes to their underarms. This is a natural alternative to a deodorant that helps make a simple and quick change to you, your body and the environment. It offers 48 hour protection (which I think is more than enough) and is so light that you can reapply it during the day and it won't cake under your arms and make you feel sticky and uncomfortable.
And Ultra Protect:
The Ultra Protect concept was very fresh and clean looking, with a relaxed baby blue theme which reminded me of a spa. It was the more active option of the three and the space was decorated with gym themed equipment such as a Soft & Gentle punching bag which I really REALLY want. The specialist that spoke to me about this product was Olympic athlete and fitness expert, Jenny Pacey, so I think you can that this product is for the active woman.
This is the last of the trio and is the other antiperspirant. This product is aimed at people that are constantly on the go, whether that be avid gym bunnies or just women who are always on their feet. It offers extra protection that protects you for 72 hours, yes 72 HOURS. I wondered why anyone would need a 72 hour protection antiperspirant, but some people just like to have the longer lasting protection and like the others, they are light enough to reapply during the day.
Ultra Protect contains unique skin synergy technology and boosts a skin-kind reaction when you need protection the most. If you're like me and you tend to get really itchy when you sweat in your underarms, this product is for you. It helps to prevent irritation and is a reliable source of sweat protection.
So, if you managed to get through this very picture heavy post, you would know that each product has a different concept behind it and is for different kinds people. From women that want hair minimising properties in their antiperspirants, to women that are constantly on the move. Different kinds of bodies need different kids of protection and I feel as if they have catered to a majority of women out there with these three products.
Overall, I think the event was amazing, and I really learnt what each product does and I cannot wait to try all of the products!
That is my round-up of the event and the products and I will definitely be doing a follow up very soon because I am going to take an 8 week challenge to see how well the hair minimising properties in the Visibly smooth antiperspirant works, which means you *may* end up seeing a close up of my armpit *shudders*.
Price: All three of the products are priced at £2.09 which is think is great as it's the same that you would pay for the 150ml product, lasts just as long and does the same thing, but you can carry it around with you in your handbag! I currently have an Ultra Protect in my make-up bag and yes, it fits.
Where can I get it? It is currently available to purchase in Boots, Superdrug, Tesco and Asda.
Thanks for reading guys!